Reduce Your Footprint & Your Print Costs
Brochures and catalogues cost a lot of money to print, and even more to ship.
If you are like most exhibitors, you find it less expensive to leave unused print material behind instead of shipping it home after an event. This all too common practice wastes money and unnecessarily increases your environmental footprint.
GreenTexts™ reduces paper by allowing people to receive your marketing materials digitally by simply texting a single word.
Capture & Segment Better Leads
Another challenge with print is that people take it, walk away and disappear. If you are at a larger event, they probably forget you by the time they reach the end of the aisle.
GreenTexts™ captures your prospects information and allows them to self-segment, so you know who is interested in what. The result is a clearly defined and segmented list at the end of each event.
Therefore, you save money and time in follow-up because your leads are further down the funnel.
Clear the Path to Yes!
Badge scanning systems are pricey, most are not great at segmenting leads, and more people are refusing the intrusion of having their badges scanned.
GreenTexts™ allows people to engage on their terms and lets them choose whether or not they are ready to have you follow up.